Job Detail

Hitch Program Manager

U-Haul Corporate Headquarters
U-Haul International
2727 N Central Ave

Company Info:
U-Haul is an equal opportunity employer. All applicants for employment will be considered without regard to race, color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, provincial, state or local law. Individual accommodations are available on requests for applicants taking part in all aspects of the selection process. Information obtained during this process will only be shared on a need to know basis.
The Sales & Marketing Manager for the Hitch Program is responsible for developing and institutionalizing U-Haul Hitches and Towing Accessory brand assets and enforcing established standards. The Hitch program is treated like a business within a company, and you are the small business owner. The number of ways consumers receive marketing messages is increasing and the program manager’s role is becoming more complex. We are looking for a decisive fast thinking individual with excellent communication, leadership, analytical and problem-solving skills. An MBA with a specialization in Marketing from a university or extensive U-Haul Center and MCO experience are helpful.  
  • Excellent written and verbal communication skills
  • Strong research and analytical skills
  • Comfort with CRM (Customer Relationship Management) software: customer reviews, Survey Monkey, etc.
  • In-depth understanding of the company’s current products and future concepts
  • A willingness to listen
  • Ability to think creatively and innovatively
  • Budget-management skills and proficiency
  • Professional judgment and discretion that comes from years of experience in the field
  • Analytical skills to forecast and identify trends and challenges
  • Familiarity with the latest trends, technologies and methodologies in automotive manufacturing and aftermarkets.  
  • Requirements:
    Plan, develop and direct marketing efforts for moving supplies or products in our store, at a dealership, and on the web.
  • Create strategies to take advantage of market opportunities
  • Conceptualize strategic initiatives and implement details of a campaign
  • Execute strategies with internal cross-functional teams
  • Manage marketing partners such as the digital marketing department, suppliers, and manufacturers.
  • Supervise brand content
  • Manage access to brand assets
  • Maintain brand standards and usage guidelines
  • Assist integration of campaigns to achieve and maintain brand consistency
  • Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
  • Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products
  • Work closely with departments such as Art Department, and Purchasing, on package and product as it relates to branding
  • Write reports, specifications and creative briefs
  • Assess and provide competitive environment analysis
  • Measure and evaluate pricing strategies internally and competitively

        The fast-paced deadline-driven work environment may also call for travel to Centers, Dealers, tradeshows or production facilities.  
  • Education/Training:
  • While a bachelor’s degree and marketing experience is sufficient, an MBA is additive. Self-education is a must. Coursework typically includes strategic marketing, consumer behavior strategies and advanced market research. Years spent in Center or Marketing Company management are very helpful.

    U-Haul offers:

  • Very Competitive Salary
  • Excellent Benefits - Medical, Dental, Vision, 401k, Stock Ownership Plan, Vacation & more
  • Military Veterans highly encouraged to apply
  • Work Status: